If you are able to market to them directly then you have more control over your income.
But it has rather bolstered a career for some.
The more tips you collect, the better.
You also need to know the advanced tricks that the pro models use to keep their fans subscribed and paying membership fees month in, and month out.
If you have a solid social media following, then you may want to start promoting on a regular basis.
Cam guys also have a large following in the platform.
Update 2021: And to also be in case the company tries to ban adult content again! It is a ready-made platform for showcasing your best content to an audience that is prepared to pay for the best stuff.
If you post too many hashtags you can be Shadowbanned and have your posts removed from search.